With "Yes, I Could Care Less" coming out June 18, I expected to be doing some interviews and getting some attention round about now. And while there have been a few early reviews, some kinder than others, the Bill Walsh project that seems to have taken the world by storm is not my year-or-so-in-the-making, 256-page book, but rather 18 seconds of video captured by the camera that I affixed to my helmet when I was blogging for Bicycling magazine and have kept using while commuting by bike because, well, why not?
Last Thursday, which happened to be the day before the official Bike to Work Day, I was in the bike lane that bisects Pennsylvania Avenue, about halfway to work, when, as happens more often than it should, a cabbie (it's usually a cabbie) decided to make a U-turn across that bike lane. Which is dangerous and illegal. And so I shouted "Illegal!" (I've shouted worse.) And he looked at me and thought about it and ... made the U-turn anyway. And, instantly, I heard a siren. Yes, right behind that cabbie was a police car, and he was being pulled over. It was the FBI Police, as it happens (the District of Columbia has a lot of police forces you've never heard of), but that'll do.
I thought the instant karma was mildly amusing, and so I edited my video and put it on YouTube.
I had no idea. Quickly there were licensing and partnership offers. (I hope I did a good job accepting and declining.) There was coverage. I made Reddit, then Washington City Paper and DCist and Greater Greater Washington and Romenesko and the Orlando Sentinel. Even Kenneth in the 212. And a TV show! Before long there were a million views. A million.
This is just wacky. If a million people know my book exists, I'll be pretty darn lucky.