Until the '90s, Izod had the U.S. contract to manufacture and distribute Lacoste shirts. Lacoste was and is the Coke; Izod was, uh, "the good guys at Kalil."
Speaking of Lacoste myths, that animal on preppies' chests is no alligator. It's a crocodile. Rene Lacoste, the French tennis legend who founded the company, was nicknamed "Le Crocodile," and his nickname lives on on his shirts.