I was just reading a reference to the preppie-era popularity of "Izod shirts." That's technically correct, but it's like referring to Coca-Cola by the name of your local bottling company. Until the '90s, Izod had the U.S. contract to manufacture and distribute Lacoste shirts. Lacoste was and is the Coke; Izod was, uh, "the good guys at Kalil."
Speaking of Lacoste myths, that animal on preppies' chests is no alligator. It's a crocodile. Rene Lacoste, the French tennis legend who founded the company, was nicknamed "Le Crocodile," and his nickname lives on on his shirts.





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