Thursday, June 14, 2007
Does everything have to be branded and logoed? The NBA's championship series is the NBA championship series. Or the title series. Or the championship. But, because everything has to be branded and logoed, we have The Finals. Don't fall for it. Call it the finals if you must, but it's not The Finals, and it's certainly not The Finals (believe me, they'd force the font on you if they could).
Basketball has always had it in for me. I've written about my annoyance at the linguistic rituals surrounding the NCAA tournament (at least the pros save their excitement for the top two teams instead of making the semifinals the holy grail). Maybe I'd understand all this if I were taller.