Wednesday, July 23, 2008
It's the Dummy Type, Dummy
Yahoo is apparently spending too much time on exclamation-point maintenance and not enough on copy editing. "Caption goes here" is embarrassing enough, but the profanity is particularly uncalled-for. If you must use dummy type, make it innocuous. (By the way, it's "damn it" or "dammit." "Damnit" is neither here nor there.)
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5 comments:
Whenever I see it written that way, I pronounce it "damn nit" in my head.
This is why you either put the dummy text in all caps or make it a continuous line of two alternating letters.
Blog comment goes here dammit. (lolz)
A friend of mine, working at Glamour, once sent to press a page w/ a gutter credit that said,
"fashion credits go here, come on people, I don't want to wait until 2 in the morning for 5-point type on the page."
She didn't get fired, but it was a close thing, and she had a BIG meeting w/ the EIC.
I told her, "hey, at least you didn't swear!"
Dummy headings and dummy copy didn't happen in hot metal days
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