Friday, August 22, 2008

Put Away the Branding Iron

We had Bush-Cheney '04, and now we have Obama for America and John McCain 2008. (Given the current air of manufactured mystery, I'm surprised we don't have Obama-???? '08, with Matthew Lesko, or maybe the ghost of Frank Gorshin, floated as a trial balloon.) The campaigns are free to call themselves what they like, and in some sense those names are registered as corporofinancial entities of some sort, but outside of forensic-accounting stories the McCain campaign and the Obama campaign should be referred to as "the McCain campaign" and "the Obama campaign."

Same for such pseudo-brand-name entities as Yoknapatawpha County Public Schools. No matter how nice the logo might be, it's "the Yoknapatawpha County school system" in any dignified publication.

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